About the ICRBE
The International Custom Rod Building Exposition (ICRBE or “The Expo”) is the world’s LARGEST event for the custom rod building craft and industry, larger in fact than all other annual rod building events, gatherings, etc combined.
The show is held annually at the Benton Convention Center, Winston-Salem, North Carolina.
Typically 50,000 square feet of rod building supply manufacturer and dealer exhibits, 60+ booths and over 2500 custom rod builders! There is simply nothing else like this for custom rod builders anywhere else in the world.
This is truly the BIG one!
Show Dates
The next show will be Sat 20th – Sun 21st Feb 2027
How long until the Expo?
Lodging
Special rates for show attendees!

Marriott Hotel Winston-Salem
425 North Cherry Street Winston-Salem, NC, 27101 (336) 725-3500
Discounted booking link. Book early to get the show special rate.

Embassy Suites by Hilton
460 North Cherry Street Winston-Salem, NC, 27101 (336) 724-2300
Discounted booking link. Book early to get the show special rate.
Ticket Sales
Tickets are available at the door on the day of the show, or you can beat the rush, pre-purchase tickets online, and get through the doors more quickly.
Learning
Seminars and Learning Center - learn from the best!
Seminars
Watch experts demonstrating the latest techniques
Participating Vendors for the 2027 ICRBE (so far)
- AllAroundFishing
- Anglers Resource
- Custom Colored Guides
- Batson Enterprises
- CTS
- Custom Rod Builders Guild
- Decal Connection
- E.P.'s Custom Rod and Reel
- HFF Custom Rods
- Josie's Gift
- Michigan Rod Builders
- Mud Hole Custom Tackle
- Red Wolf Laser Works
- RodMaker Magazine
- TackleZoom / Ecork USA
- ThreadCentral
- Visit Winston-Salem
- Ye Olde English Fly Shop
RodMaker Reception

Join Us!
Join us on Saturday night for an unforgettable experience at the RodMaker magazine's annual reception during the "Expo"! Enjoy complimentary refreshments, network with fellow enthusiasts, and take your chance at over 100 exciting door prizes.
Stay tuned for all the exciting details about this year's reception!
Remember - you must be a current RodMaker magazine subscriber to access this amazing event. Click on the image above to go to the subscripton website Let's make it a celebration to remember!